A Rebalancing Act
We find ourselves in a dizzying world. Our economies are volatile, our politics are unsteady, and our planet can’t take any more.
Business has pursued growth at any cost. It’s so often a compromise. We’ve prioritised revenue, expansion and short-termism without accounting for the true impact on our society and our natural resources.
We must change. The need to do so is unmistakeable, unavoidable and urgent.Read More
Over the past couple of months, we’ve been working with social enterprise OLIO and the N/LAB centre for business analytics at the University of Nottingham to develop a user-centric, interactive, data-driven tool that will enable local authorities to find, track and predict areas of food poverty faster and more accurately across the UK. From better understanding how to prioritise resources through to measuring the impact of local initiatives, this is a tool that could genuinely help local authorities focus on those who need it most. We’re thrilled to be involved.Find Out More
We’re here to help rebalance businesses, so they’re equipped to adapt and thrive in the next economy.
We’re focusing on three core elements where we can have the most impact: Purpose, Innovation and Leadership.
Building organisations that are in service of purpose
Equipping future leaders to steer sustainably
Conscious innovation is our version of value creation.
It’s a resourceful, regenerative and refreshing approach to innovation. In some cases, we might even call it renovation, because we’re pretty keen on doing more with what we’ve already got.
We’re obsessive about impact. Yes, obsessive. Ensuring outcomes are defined, tracked and measured through a triple lens.
It’s mindful of waste at every stage, whether budgets, outputs, assets, resources or even the team’s brain power.
Each brief is aligned to the wider business vision, rooted in real, critical problems and de-risked to maximise investment.
Intuitive ways of thinking and being that create space for ingenuity, coupled with tools and techniques grounded in business reality.
You’ve likely heard it before; we’re in a weird world right now. Things feel busier and dizzier than ever, with uncertainty lurking around the corner and lingering for longer than we’d all like it to. Such volatility has resulted in toughened competition, tightened budgets and heightened pressures from people, policy and our planet.
Innovation first appeared in order to push organisations through times like these. But now, in order to do so, we believe it needs a reset.
In some ways, it’s earned a bad rep of luxury and frivolity when it should be celebrated as an efficient business driver of value and difference.
And so often it’s a shiny ideas-fest that results in a lot said but little done, rather than an essential BAU tool that helps organisations to either survive or thrive.
Resetting innovation – making it a more conscious way to do more with less – brings us one step closer to our vision of Business Rebalanced.
We venture deep and wide to uncover the real-world needs that you are best placed to solve for, exploring problems that could beat the individual level or the planetary, or both. It’s an impact-centric, frugal approach to invention: repurposing existing assets, designing-out waste and designing-in resilience for new or renewed solutions that benefit customers, communities and our planet.
We review people and projects, mindsets and methods, activities and assets to help pinpoint where innovation can do its job better, and truly add value to your organisation. This is also a perfect moment to press pause and reflect, assessing what you currently do through a triple-lens and recognising where you can adopt a more impact-led approach.
We provide direction, upskill in best practice and embed impact-centricity. This is about giving you the fundamentals. A vision for what innovation can enable for you, an approach that’s versatile to stretch across different project types and sizes, plus methodologies and tools that can be applied to any challenge.
We align with your ultimate vision and map existing competencies to then reveal the gaps between ‘here’ and ‘there’. Once we’ve worked out what needs to happen to bridge these gaps, we spin this through four filters: feasibility, viability, desirability and sustainability. The imperatives that fall-out from this process are then prioritised, risk-assessed and framed in a case for investment.
We shape the ultimate starter-kit for talent and teams embarking on innovation and renovation projects. Borrowing from behavioural science, semiotics and neuro-linguistic programming (NLP) we’ve designed an all-in-one package of sustainability mindsets, collaboration techniques and innovation tools that improve the chances of success.
We strip your organisation down to its core, understanding your higher purpose and current vision. We then review your growth plan, or if you haven’t got one yet, we help you define one building on your aspirations.We believe there are plenty of entities out there that have started-out with sustainability embedded in everything they do, but when it comes to spilling-over into the next cycle of growth, they find it hard to maintain their founding beliefs. We’re here to overcome those hurdles together with you.
If you were to calculate the hours you’ve spent on Zoom calls since the start of lockdown, what proportion would you say have been progressive and value add?Find Out More
We work in different modes which can flex depending on your needs and budget.
From the identification of a need through to the implementation of a product, service or programme. We can help if you have a project in mind or a problem to solve and need a team that’s an extension of your own.
Be it via training, bootcamps or the use of our Element frameworks, we can upskill your teams in innovation methodology, sustainability mindsets and virtual facilitation.
We work in parallel with your teams in those fundamental early stages of a project. From clarifying the problem to solve, to defining the vision of success, the team charter, agreements, metrics and much more in between.
We poke. We provoke. We flip. We unpick. We dig deep. We ask ‘why’. We’re the partner to stimulate fresh thinking and facilitate your virtual teams so that every meeting minute matters.
We’ve woven together various schools of thought, from human-centred design and systems thinking to behavioural science and circular innovation. Different, yet complementary, this combination exposes your teams to a multi-dimensional approach that fuels risk awareness instead of aversion, impact-centricity and more resilient strategies.
If you’re in the early stages of building a sustainable business or are looking to scale what you do, we can work on the side lines in an advisory capacity.
Tune into the WB-40 podcast as we speak with hosts Matt Ballantine and Chris Weston about what it's been like to start-up whilst locked-down.Read More
We have a refreshingly different approach to fees with three different options to choose from, depending on your needs and budget.Read More
Over the past couple of months, we’ve been working with social enterprise OLIO to develop a user-centric, interactive, data-driven tool that will enable local authorities to find, track and predict areas of food poverty faster and more accurately across the UK.Read More
If you were to calculate the hours you’ve spent on Zoom calls since the start of lockdown, what proportion would you say have been progressive and value add? Element can facilitate your key conversations to ensure the Zoom minutes matter.Read More
So…in this bit of our website we bet you’re expecting to read something about two women with careers in big corporates and experience in consulting deciding to leave it all behind because they realised that by staying put, not only were they falling short of their bigger purpose, but they also saw themselves as part of the problem.
If you were expecting this then… you’d be spot on. That’s us.
Up until this point in our careers we’ve had to choose, often unconsciously, between creating value for our clients and partners, and creating value that’s good for growth and growth for good. We’re no longer up for this compromise.
Together we’ve founded Element as our vehicle for impact. And that’s triple impact – positive, measurable and sustainable outcomes that are in harmony with one another.
Something we’re framing as Business Rebalanced.
Look us up on LinkedIn and Instagram if you’re curious to know more.
Drumroll please… here’s the ‘why we exist’ part.
Ultimately, we’re here to help change the world. For the better. To be a part of the course correction that must take place over the next decade for the sake of our planet and generations to come. We know this might sound grand, but we mean it.
We’re problem solvers and this feels to us like the most important problem for our business minds and sustainable hearts to spend the rest of our careers dedicated to, so that’s what we plan to do.
Element is our vehicle for impact. It is our way of playing our role in the change that is needed.
Business has been a core part of the problem. For too long we’ve pursued growth at any cost. We’ve prioritised revenue, expansion and short-termism without accounting for the true impact on our society and our natural resources.
Business can and must be a part of the solution and to do so we need to strike a new balance. A balance between People, Planet and Profit. And not at the detriment of bottom line, quite the opposite.
We’re here to work with businesses who want to change, and know they need to, but need a bit of help. We want to help in building rebalanced businesses; adaptable, thriving organisations, resilient in the face of change and sustainable in their nature.
Because we all need to be the change we want to see.
Anyone who knows us will notice that these Values aren’t just for Element.
They’re principles that we, as founders, both work and live by. And we don’t take them lightly! They form the foundations of our client relationships, they’re ingrained in every fibre of our culture and they remain the standards we hold ourselves accountable to every day.
We're unwavering in our pursuit of triple-layered impact; where value is generated for People, Planet and Profit equally. We filter every brief and every decision with an impact lens, to ensure we're always working towards our purpose of helping to rebalance businesses.
We're conscious of waste. We think about waste in all elements of our work. From the solutions we work on to the materials we share and the meetings we lead. We don't want to waste time, energy or brainpower, this goes for everyone – our clients, our partners and us.
It takes courage to be vulnerable. Vulnerability allows us to realise how we could be better, hear a different view and shift our opinions. We try our hardest to detach ourselves from our egos and jump out of knower mode to ensure we’re always able to learn something new.
Generally, we human beings are uncomfortable with tension. It’s ingrained in us that tensions must be solved or that tough conversations should be avoided. That’s not us. We believe tension that's well-intended and productive is needed for stronger collaboration and better outcomes.