Our Story

So…in this bit of our website we bet you’re expecting to read something about two women with careers in big corporates and experience in consulting deciding to leave it all behind because they realised that by staying put, not only were they falling short of their bigger purpose, but they also saw themselves as part of the problem.

If you were expecting this then… you’d be spot on. That’s us.

Up until this point in our careers we’ve had to choose, often unconsciously, between creating value for our clients and partners, and creating value that’s good for growth and growth for good. We’re no longer up for this compromise.

Together we’ve founded Element as our vehicle for impact. And that’s triple impact – positive, measurable and sustainable outcomes that are in harmony with one another.

Something we’re framing as Business Rebalanced.

Our Values

Impact Obsession

We're unwavering in our pursuit of triple-layered impact; where value is generated for People, Planet and Profit equally. We filter every brief and every decision with an impact lens, to ensure we're always working towards our purpose of helping to rebalance businesses.

Zero Waste Working

We're conscious of waste. We think about waste in all elements of our work. From the solutions we work on to the materials we share and the meetings we lead. We don't want to waste time, energy or brainpower, this goes for everyone – our clients, our partners and us.

Brave Vulnerability

It takes courage to be vulnerable. Vulnerability allows us to realise how we could be better, hear a different view and shift our opinions. We try our hardest to detach ourselves from our egos and jump out of knower mode to ensure we’re always able to learn something new.

Productive Tension

Generally, we human beings are uncomfortable with tension. It’s ingrained in us that tensions must be solved or that tough conversations should be avoided. That’s not us. We believe tension that's well-intended and productive is needed for stronger collaboration and better outcomes.